This paper focuses on one way in which the user’s perception of text can be altered, so that phraseology can win back some of the ground currently held by words. We have all seen and read ‘words’ from a very early age, and words are therefore the norm, both in written text and, by extension, in speech, while phraseology is something which needs to be pointed out separately, and sometimes is. Another very simple, though extremely powerful reason is‘the printed word’. These include conservatism, and the very heterogenous, disorderly nature of phraseology. There are a number of reasons for the slow progress made by phraseology. Phraseology, however, does not yet have the role it deserves within ELT methodology or syllabuses, despite the many professionals who have worked in this direction, from Palmer and Hornby, through to the ‘corpus age’ and the ‘lexical approach’, to the very recent work on pedagogically motivated ‘phrase lists’ (Simpson-Vlach & Ellis, AL 31/4 Martinez & Schmitt, AL 33/4). Corpus-based research suggests quite strongly that a significant proportion of native-speaker English comes in the form of phraseological units of one sort or another.
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